About The Carbonauts

THE CARBONAUTS TEAM

Planning – Graham Hill – graham@thecarbonauts.com

Scheduling – Meg O’Neill – meg@thecarbonauts.com

Design & Marketing – Matt Daniels – matt@thecarbonauts.com

Product Ecosystem – Scott Blew – scott@thecarbonauts.com

Instructors – Graham Hill, Meg O’Neill, Lauren Graham, Marcello Globelli

TA’s – Ivy Abello, Christine Delos Reyes

OUR WORKSHOPS

THE BIG SIX   (6 HR)

The Big Six Course is a live, six-week workshop of weekly 1-hour Zoom sessions. Leading you through “The Big Six” – the 6 most impactful steps you can take – our passionate expert’s guide and inspire you to take personalized actions. We help you move to a sustainable, low footprint life by giving you the why, the how, the support, & the accountability you need.

PERSONAL SUSTAINABILITY WORKSHOP (1 HR)

​In this workshop, you’ll learn what a carbon footprint is and how to accurately calculate your own. We’ll help you compute your personal footprint, see which areas of your life have the biggest impact, and understand how you can take action to make the biggest difference where it comes to climate change.

TERMS & TECHNOLOGY

LIVE ZOOM CLASS – Attend the six live 1 hr. Zoom meetings each week and students will receive the majority of the education. Remind students to download the latest version of Zoom.

POD – We label each Big Six Course cohort, using a unique Pod number.

LU.MA -–Luma is an event management software that we use for hosting our members-only Zoom events (classes).

WAIT-LIST – The Eco-Warrior quiz and the Lu.ma event add students to your wait-list for future Carbonauts’ courses.

COURSEWARE – supplements the live zoom meetings packed with resources, course recordings, and simple assignments.

CARBON CALCULATOR – will help you understand your biggest source of carbon emissions, and your biggest opportunities for reduction. Completing the calculator is a milestone in this course!   

COMMUNITY – All students have access to our private, global, social eco-network that provides networking, tips, and tools 

RESOURCES – Use these resources to continue on your journey to sustainability! 

CARBON OFFSETS & CLIMATE POSITIVE CLUB – We believe that well-vetted offsets are an important and necessary tool for helping individuals get closer to – or ideally into – carbon-negative territory. When you’re carbon negative you’re a member of our climate positive club.

SOCIAL NORMS – When someone else reduces their emissions as a result of your actions, you’re doing even more than your fair share!

CERTIFICATE OF COMPLETION – Once you've completed all lessons in the courseware, you'll receive a certificate of completion. We are excited to help you get there!

IMPORTANT I.T. INFORMATION

Big Six Course

For the best Big Six course student experience, please send this document to your I.T. Department. This ensures our required tools and emails will function.

Sustainability Plan Workshop

If you are hosting the event on your platform. It’s required that we have ample time to test it ahead of time, similutating as many variables as possible.

CHAMPION MANUAL

START HERE CHEATSHEET (WIP)

As a champion for the Carbonauts workshop(s) please do the following:

1) KICKOFF MEETING

Attend a kickoff meeting where we can discuss your preferences for

a) signing up students (Lu.ma, My Developement)

b) web conferencing platform (Zoom, WebEx, Teams)

c) system to email students before and after the course (Lu.ma & Personal email account)

d) internal marketing channels

2) PROMOTE THE COURSE

Promote the course, and get 30 people to sign up.

See HOW TO PROMOTE OUR WORKSHOPS section below.

3) ENSURE PEOPLE ARE COMMITTED TO ATTEND

• I understand that by signing up I am committing to attend. I will email you if I am unable to attend to allow ample time for somebody else to fill my spot.

• I am grateful that the company is paying for this workshop and I commit to attend with my camera turned on.

4) EMAIL REMINDERS TO ATTEND

Send 3 or more reminders to attendees.

”Please show up on time (Include meeting time, and meeting URL).”

5) EMAIL ATTENDEES PRE-COURSE AND POST-COURSE INFORMATION

Send pre-course to all and post-course emails to the attendees.

HOW TO PROMOTE OUR WORKSHOPS

Use the course marketing assets above to Invite your team members early and often. Use as many channels as possible.

Channels (Platforms)

• Calendar Event Invites (add the event to everyone’s calendar, see how many people accept, send us the list to add to our Lu.ma signup page)

• Email Newsletters: Remember to send follow-up emails.

• Direct Emails: Can the CEO, Sustainability Department, or other green teams help promote it?

• Slack Groups

• Text Groups

• Website / Intranet

• Social Media

• In-Person: All Staff Meetings

• Distribute flyers: Hang on bulletin boards

Marketing Tactics

• Use scarcity - “Only 3 seats left”

• Use urgency - “The class starts in 2 days. Don’t miss out!”

• Use Fomo - “All the cool kids are doing it”

• Focus on the personal benefits, what they’ll get out of it - “you’ll be happier, healthier”

• Rewards & Prizes - “free t-shirts for the next 5 people”, “take the course and donate to a charity of your choice.”

• Remind them how it aligns with your organization’s sustainability goals.

• Set follow-up reminders and try to reach all of your channels 3 or more times.

WORKSHOP MARKETING ASSETS

THE BIG SIX  (6 HR)

Click here to download:

• Big Six Course Marketing Copy.pdf

• HarperCollins Newsletter Example.png

• The Big 6 Square Logo.png

• The Carbonauts - B2B - Big Six - For Staff - 3 Pager.pdf

• The Carbonauts Logo.png

PERSONAL SUSTAINABILITY WORKSHOP (1 HR)

Click here to download:

• The Carbonauts - B2B - Sustainability Plan - For Staff - 1 Page.pdf

• The Carbonauts - Sustainability Plan - Promo.mp4

• Email Copy for Sustainability Plan.doc

THE CARBONAUTS LOGOS

Click here to download.

• The Carbonauts Logo.png

• The Carbonauts Logo 2.jpg

• Carbonauts Square - Trees.png

• Carbonauts Square - Black.png

Please email matt@thecarbonauts.com if you’d like any additional assets.

INTERNAL MARKETING SURVEY & FOLLOW-UP MEETING

You can find this quick, 5-minute survey in the Cohorts table above. It will help us brainstorm ways to motivate your team to take the Carbonauts’ Big Six Course.

After you complete the marketing survey, please schedule a 15-minute meeting with Matt Daniels to discuss the results, and outline a plan to promote the course.

ECO-WARRIOR QUIZ

This fun 3-minute Eco-Warrior Quiz can be found in the Cohorts table above. It can be used anytime to build interest in the Carbonauts courses. The results will show you who your greenest employees are, and add participants to your wait-list.

“We used the quiz when chasing people to sign up and it really worked – we now have 24 spaces filled!” -Jon Howells, Harper Collins

SUGGESTIONS

• Distribute the Eco-Warrior Quiz to as many employees as possible

• Send reminders, and redistribute for best results. The goal is to collect as many names as possible

• We can invite the wait-list to any future Lu.ma course invitation

ENROLL YOUR ATTENDEES (LU.MA)

See your Luma event sign-up pages above in the Cohorts table, Luma Event Sign-up Column.

Share these pages with your attendees so they can sign-up for the course OR you can send us a CSV and we’ll add the attendees.

LU.MA FEATURES:

• Allows attendees to sign-up for the course (Max 30 Attendees)

• Automatically adds the schedule (and Zoom link) to attendee’ calendars

• Sends class reminders & post-course follow-up emails

• Links to your wait-list for people unable to attend due to timing, or if the course “sells out”.

Note: Attendees can remove themselves from the Lu.ma event, but feel free to email courses@thecarbonauts.com with any enrollment changes.

How to get great attendance & NPS (WIP)

• Be selective about accepting students (review applications in Lu.ma)

• Select students must be willing to make a commitment to high attendance, cameras off, etc.

• Offer students incentives, rewards for attending all classes, and reducing their footprints: (company rewards, ie. vacation day)